Building courage and skills for

Systemic Change

"You do not rise to the level of your goals.
You fall to the level of your systems."

JAMES CLEAR

Atomic Habits

in equity, diversity, and inclusion

There are consequences to
not addressing systems.

Think of your organization as an inherited house.

“We ... are like homeowners who inherited a house on a piece of land that is beautiful on the outside, but whose soil is unstable loam and rock, heaving and contracting over generations ... Not one of us was here when this house was built. We are the heirs of whatever is right or wrong with it. We did not erect the uneven pillars or joists, but they are ours to deal with now.”
Author Isabel Wilkerson uses a metaphor of an inherited house
Isabel Wilkerson
Author, "Caste: The Origins of Our Discontents"
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WHAT WE DO

We empower you to advance equity, diversity and inclusion in your workplace.

Credence empowers people to navigate transitions and make sustainable change

Credence builds courage and skills in leaders committed to systematically advancing equity in their organizations.

By doing this work together, your team will build trust and work more effectively in all realms.

Credence helps your organization to:

Get Beyond the Surface

Our methods move your leadership beyond building awareness and "checking the box" to adopting new mindsets and building courage

Align Your Leadership

We help your leaders get clear on all parts of your strategy. Misalignment causes scope creep and wastes resources.

See Integrated Change

Our approach integrates the three levels of change which are needed to make meaningful cultural change - individual, group and organizational

Integrate New Leaders Quickly

Set up your new executives or executives in newly created roles for success. Transitions can drag on and become costly without a process that facilitates integration with their direct team.

WHAT WE OFFER

Our Services

Credence delivers expertise across the continuum of professional development, consulting, and individual executive and team coaching. Our approach to leadership incorporates emotional intelligence, exploring the complexities of identity, and seeking the historical and cultural context around issues. Our programs are delivered using highly interactive collaborative software that allows meaningful work to get done online.

New Leader
Integration Program

Oji Life Labs - Emotional Intelligence

Introduction to Emotional Intelligence

Overview of Credence Change Program

Team
Offsites

Scaffold for Systemic Change

Readiness and Impact Assessments

Consulting and Referrals

Executive and Team Coaching

Margaret Huang, Founder and CEO of Credence LLC

ABOUT US

Meet Founder/CEO
Margaret Huang

Margaret Huang is the Founder/CEO of Credence and is passionate about supporting the development of high-performing teams and executive leaders. She combines a keen strategic business sense with a reservoir of emotional intelligence – a combination that her clients value consistently. With 15+ years of leadership experience holding various senior roles within large global and US companies – such as GE and Jardines – and at large national nonprofits, she is skilled in listening and meeting clients where they are. Her approach is to build resonate relationships with clients so they can clarify their vision and tap into the resources they need to make desired changes in themselves, on their team, and in their organizations.

She is a passionate supporter of leaders and organizations committed to equity, diverse representation, and fostering belonging, especially those undertaking systemic change and seeking to build alignment across the organization. As a result, her clientele is diverse across many dimensions and global.

Margaret is an ICF-certified PCC professional coach. Her coaching style skews towards evidence-based approaches and research yet keeps a light touch on humor. Since 2021, she has coached 125+ clients. Unlike many coaches who pursue a niche in a specific market segment – such as C-suite only, she actively seeks breadth. Because she actively works across different industries, functions, and management levels (from the C-suite to first-time managers), she keeps a pulse on macro trends, which allows her to bring a more strategic and diverse perspective to her sessions with her clients.

The industries that her clients work in include financial services, insurance, mining, power distribution, cosmetics and fragrance, e-commerce, consumer goods, higher education administration, software, waste management, online travel agencies, hospitality, securities and investment banking, electronics, music streaming, airlines, aerospace, fire & security, home solutions, retail, healthcare, industrial equipment, and start-ups. She also works with groups in the California state government and non-profit executives.

Margaret has coached clients in general management and functions that include finance and accounting, sales and marketing, manufacturing, quality, project management, legal, strategy, product management, data analytics, public relations, distribution, business development, human resources, and risk. In addition, she has navigated clients through a job search or the transition to retirement.

Certified with Hogan assessments, the leading personality assessment tool used by most Fortune 500, she enjoys helping clients determine how they want to use these reports to guide their careers or make more practical adjustments. Similarly, when debriefing and guiding clients on using their 360 assessments, she helps them develop deeper insights from the feedback to guide their professional and personal development.

Margaret is adept at navigating through periods of accelerated change. Her clients say that her style is collaborative, empowering, and fun. She lives in Oakland, California, and serves on the Alumni Council at Swarthmore College and as a butler to two grey cats, Jobu and Waymond.

FAQS

Before you get started

Depending on the type of service you are interested in, Credence works with various-sized organizations. 

  • New Leader Integration (NLI) is for intact leadership teams of up to 12-15 direct reports. The NLI can also be effective for a new CEO or a new executive director of a new nonprofit to gain fast alignment/insight with their Board of Directors. This program may not be suitable for smaller teams where the leader is managing less than 5 direct reports.
  • Our Executive Coaching service can be for individuals or a team of leaders. 

For the maximum benefit, intact senior leadership teams of 12-15. The first team should consist of the top leadership and any consultants – internal or external – that the organization will engage to continue the change initiatives. The program is helpful for any organization that is looking to accelerate the integration of a new leader with an intact direct team. If the rest of the team is transitioning – for example, a CFO and a CMO are still being recruited, it would be best to wait until all the members are in place.

Credence programs are designed to be virtual or a hybrid combination of in-person and software-enabled, highly interactive, and engaging. Our programs use GroupMind software that enables real-time group work with data. Some of our programs also work on handheld devices. Schedule a brief demo so you can try it for yourself.

  • The New Leader Integration is designed for a leadership team to meet for for 1 full day and then with one progress check for a half day 6-8 weeks later.
  • Custom off-sites are designed for 1-2 days.
  • Coaching programs vary depending on your specific needs. Generally, we recommend a bundle that includes two 90-minute or three 60-minute weekly sessions to build rapport, followed by 3-6 months of bi-weekly sessions. The bi-weekly cadence allows for a coachee to have an opportunity to apply what they have learned. However, in some situations, some clients have requested weekly support.
  • Assessments of intact leadership teams take 2-4 weeks, depending on the availability of your leadership team.

Please get in touch with us so we can assess your needs and provide a custom quote.

Credence FAQs